Marketing

PlayMonster grows global presence with Interplay UK rebrand

US toy maker, PlayMonster has put its stamp on its UK enterprise, Interplay, rebranding the outfit as PlayMonster UK some three years after it completed its takeover of the company. The move is part of PlayMonster’s plans to strengthen its global position in the toy industry. PlayMonster UK will remain …

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Showcase 2021: Asmodee UK prepares for a year of Dobble, Pokémon, Family Games and more

Contact: 01420 593 593 Web: www.asmodee.co.uk The year for Pokémon, Dobble, and Family Games Though in-person trade shows may be off the table this winter, Asmodee will still be offering a sneak peek at their most exciting products for 2021 at the third instalment of AsmoFair, its pioneering virtual trade …

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Asmodee earmarks ‘massive year for Pokémon Trading Card Game’ as it readies 25th anniversary Shining Fates expansion

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year. Despite the challenges of the pandemic, …

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Gibsons’ Virtual Trade Showcase is open for bookings now

The British games and puzzles specialist, Gibsons, is taking booking for its own Virtual Trade Showcase, the firm’s own event for prospective retailers hosted in the wake of the cancellation of this year’s Toy Fair season. The virtual show will take the form of an online conference and will give …

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IMC Toys’ VIP Pets partners with Mini Mode for virtual runway event

IMC Toys is partnering with Mini Mode: Global Kids Fashion Week in a new collaboration for its popular collectable doll range, VIP Pets. Following the successful UK launch of the range of fashionable pet-themed dolls, the newest VIP Pets Mini Fans will make their debut on Mini Mode’s virtual runway …

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The classics: Origin of the species – 35 years of Sylvanian Families and counting

Having celebrated its 35th anniversary throughout an historic chapter in modern history, for Sylvanian Families, 2020 will be a year never to forget. ToyNews celebrates this classic toy brand with a walk through its history, its plans for the future, and why 2021 will be a big year for the …

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LEGO celebrates 10 years of Ninjago with new portfolio of Legacy sets

The LEGO Group is celebrating ten years of LEGO Ninjago with the launch of a new LEGO retail exclusive set, a raft of new collaborations, and a nostalgic look back at some of the franchise’s key milestones. Kicking off the 10 year anniversary celebrations, The LEGO Group is releasing a …

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Asmodee previews virtual stand tour with its AsmoFair – The Toy Fair Edition

Asmodee is upping its game for AsmoFair – The Toy Fair Edition, the third iteration of the board game giant’s pioneering virtual trade show, with the addition of a 360-degree walkthrough tour of a fully built show stand. Offering a safe, online alternative to the unfortunate cancellation of this year’s …

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Vivid Goliath brings classic games Pig Goes Pop and Gooey Louie home for 2021 portfolio

Classic Goliath games Pig Goes Pop, Gooey Louie, Doggie Doo, and Triominos will be joining the Vivid games portfolio this autumn/winter as the toy maker outlines its plans to ‘diversify more than ever’ with a wide range of titles to suit all ages and price points. Already, Vivid Goliath has …

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Asmodee launches new Brain Games and Two-Player Games ranges to fend off lockdown boredom

Asmodee has detailed the launch of two new key ranges for the year as the UK board gaming giant looks to reinforce its belief that ‘there’s a perfect game for every occasion’, particularly over the UK’s extended lockdown period. As part of an update to its existing collections, Asmodee has …

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