Home / Marketing / Zuru launches new collectable range Rainbocorn blending the year’s biggest trends

Zuru launches new collectable range Rainbocorn blending the year’s biggest trends

Global toy maker Zuru has unveiled a new range of collectables combining this year’s hottest trends of unboxing, unicorns and sequins.

Called Rainbocorns, the range features 12 to collect, each arriving in their own mystery reusable egg. Rainbocorns, based on six cuddly animals come in two designs: Puppycorns, Kittycorns, Hamstercorns, Bunnycorns, Unicorns and Monkeycorns.

Further to this, each Rainbocorn comes with a baby Boo-Boocorn, a tiny collectable baby hidden in a secret egg for another layer of surprise. There are over 20 Boo-Boocorns to collect including the rare twin Boo-Boocorns.

The launch of the range will be supported by a dynamic and integrated marketing campaign incorporating a new TVC, PR and digital content.

The TVC launches in August and features YouTube influencers Naiah and Elli Toys Show and Tic Tac Toys as they discover the sequin surprise magic of Rainbocorns.

It will run across CITV, CITV Breakfast, ITV Breakfast, Disney XD, Disney Channel, Disney Jr, Nick, Nicktoons, Nick Junior, Pop, Tiny Pop, Boomerang, Cartoonito and Cartoon Network.

Digital content will follow and Zuru has even created an animated web series that follows the Rainbocorns on their adventures in Rainboville.

About Robert Hutchins

Check Also

Playmobil extends Nick Jr. campaign and Playful Evenings sponsorship

Playmobil is continuing to support its retail distribution network through its latest advertising partnership with …