Tag Archives: Mattel Films

Mattel’s classic Rock ‘Em Sock’ Em Robots game heads to big screen with Universal and Vin Diesel

The classic battling robot tabletop game, Rock ‘Em Sock ‘Em Robots is heading to the screen as plans to develop a live-action motion picture starring Vin Diesel get underway. The project is the combined efforts of Mattel Films and Universal Pictures, who are working with Vin Diesel’s own production company, …

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Mattel Films and rapper Lil Yachty to co-produce UNO live-action film

Mattel’s best-selling family card game, UNO has landed its own live-action motion picture, the global toy maker has revealed, tapping the Grammy-nominated rapper Lil Yachty to co-produce. The toy maker’s entertainment division, Mattel Films has confirmed that the production will work from a screenplay for an action heist comedy, set …

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Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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Mattel Films to develop Barney movie that will ‘surprise and subvert’

Mattel’s iconic purple dinosaur, Barney, is making a big screen comeback with a new, live-action motion picture in the works courtesy of Mattel Films. The new title will be developed in partnership with the Academy Award nominated Daniel Kaluuya and his 59% banner, and Valparaiso Pictures. “Working with Daniel Kaluuya …

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Mattel Films brings in Kevin McKeon as supervising producer

Reporting to Robbie Brenner, the recently hired executive producer and head, McKeon will shepherd the development of feature film content for Mattel’s brands and other related creative content, as well as supervise during the production and post-production processes.

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