Tag Archives: IMC Toys

Stateside | IMC Toys and VIP Pets partner with children’s charity Hair We Share

IMC Toys and its VIP Pets collectable brand has partnered with the New York-based charity, Hair We Share for a series of donations that will provide hairpieces to children suffering from medical hair loss. To mark the start of the partnership, a donation of 15 hairpieces is being made through …

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IMC Toys’ VIP Pets Mini Fans makes catwalk debut at Mini Mode: Global Kids Fashion Week

IMC Toys watched its new collectable doll range, VIP Pets Mini Fans, makes its debut on the catwalk over the weekend as the fashion-focused toys took part in the Mini Mode: Global Kids Fashion Week’s first virtual runway show. Hot on the heels of the successful UK launch of the …

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IMC Toys’ VIP Pets partners with Mini Mode for virtual runway event

IMC Toys is partnering with Mini Mode: Global Kids Fashion Week in a new collaboration for its popular collectable doll range, VIP Pets. Following the successful UK launch of the range of fashionable pet-themed dolls, the newest VIP Pets Mini Fans will make their debut on Mini Mode’s virtual runway …

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IMC Toys goes TikTok famous as VIP Pets campaign ‘smashes projected targets’ to hit 5.7 million views

IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …

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IMC Toys strikes new partnership with Nickelodeon for Cry Babies Magic Tears

IMC Toys has detailed a new collaboration with Nickelodeon that will see the broadcast of a series of Cry Babies Magic Tears content on Nick Jr. The partnership – brokered by Generation Entertainment – will feature linear content and a digital hub on Nick Jr. scheduled to go live from …

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IMC Toys launches its new collectable pet range VIP Pets

IMC Toys has launched VIP Pets, the company’s new range of pet-themed collectables aimed at children aged five years and upwards. The new range taps into the appeal of pet characters and both the current surprise and creative hair styling trends. The fashionable pet-dolls share a passion for hair with …

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IMC Toys confident that Bloopies Shellies will be “an absolute success” in 2020

IMC Toys is confident that its newest launch – a range of mermaid collectables called Shellies – will be nothing short of “an absolute success” for 2020. The miniature mermaid collectables were revealed at London Toy Fair in January where they reportedly received ‘a great response from customers’. Following on …

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IMC Toys welcomes Sue Barratt to country manager role as it prepares for major product push

The toy industry expert, Sue Barratt, has joined IMC Toys as the company’s new country manager for the UK market, bringing with her over 30 years’ of experience to the role. With the appointment, IMC Toys is continuing to strengthen its UK team to gear up for multiple product launches …

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