Toy Fair has reaffirmed its commitment to emerging talent and innovation in the toy space as its popular Greenhouse Area nears maximum capacity.
The start-up and smaller business-focused zone has seen vast up take for the 2019 event, with just eight per cent space now remaining six months out from next year’s show.
Over the years the Greenhouse Area has acted as a Launchpad for numerous toy and game companies and – due to its growing popularity – was extended by 80sqm last year to accommodate demand.
The zone will occupy the same amount of show space this year and according to the BTHA, the show’s organisers, is selling out quicker than ever before.
The Area will welcome back returnees such as Forever Collectibles, Alphabet Pie and Muro, as well as 17 new exhibitors including 3Style Scooters, Piqipi and Albion Hobbies.
Commenting on the company’s first time exhibiting in the Greenhouse at Toy Fair 2018, Nikki Garner from Jumini, said: “The atmosphere was fantastic – the whole place seemed to be buzzing. We had a very successful show and it was the perfect place to celebrate the launch of our Mr Men Little Miss range of wooden toys.
“We are a relatively young brand and our range is expanding all the time, so we need opportunities like these to showcase our toys to buyers who are receptive to something new, who are not afraid to move away from the big players – those are the buyers who make a beeline for the Greenhouse Area.”
The Greenhouse Area has been billed by the BTHA as ‘a great stepping stone for those companies making the transition into the industry.’