Hasbro has teamed up with Sunrights and d-rights Inc to launch a new Beyblade Burst toy line that integrates with a new digital app.
The initial line will consist of customisable Beyblade Burst tops with interchangeable components, plus a Beyblade Burst Beystadium and Beyblade Burst Epic Rivals Battle Set for fans to engage in head-to-head competitions.
Players can use the Beyblade Burst app to scan their tops and interchange components with other Burst tops in their virtual collection and battle digitally.
The Beyblade Burst line will be available in Canada at Toys R Us in September, followed by additional retailers in Canada later in 2016. The range will then hit shelves in the US in January 2017 with Europe, Latin America and other markets to follow in 2017.
“We are excited to reinvent the Beyblade franchise with the Beyblade Burst product line and app experience,” said Jerry Perez, senior vice president of marketing at Hasbro.
“The breakthrough new burst component, combined with our most in-depth integrated digital experience ever, allows fans to engage in epic Beyblade battles and strive to become a Beyblade master.”
Daizo Suzuki, president of Sunrights, added: “We are thrilled to see this new generation come to life through the Beyblade Burst toy line and digital app.
“The animation brings exciting new characters, stories and battles to a new generation of fans who can participate in an immersive digital world of Beyblade Burst.”