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Major window display in place for six-week spring period until just after Easter.

Aurora’s YooHoo & Friends takes pride of place in Hamleys window

Aurora is continuing to target visitors to key UK tourist destinations, teaming up with Hamleys for a major window display.

The windows are in place for the six-week spring period until just after Easter.

The activity runs alongside Aurora’s marketing initiative as the exclusive sponsor of the Children’s Zoo at Chessington World of Adventures Resort in Surrey. The Children’s Zoo has been renamed the YooHoo & Friends Children’s Zoo during the period of the sponsorship campaign.

Aurora’s travel retail manager, Garry Stoner, said: "These programmes are taking place at two of the UK’s foremost attractions and are perfect ways to build the Aurora and YooHoo brands with travellers and tourists. In our efforts to build travel retail distribution for Aurora, this kind of activity gives us excellent leverage."

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