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Latest accolade is the second awarded to product, which was launched just three weeks ago.

Toddlers sleeping aid Ewan Snuggly scoops Right Start Award

Ewan Snuggly, the toddler sleeping aid from UK toy firm SweetDreamers, has scooped a Right Start Award – just three weeks after its official launch.

The annual Right Start Awards celebrate quality and innovation in the baby industry.

As well as scooping the award, winning products will also be featured in the magazine’s prestigious Best Baby Essentials guide, distributed to all Tumble Tots members across the UK.

The latest accolade is the second award to be received by the SweetDreamers team since its launch three weeks ago. The product recently scooped Gold in the Loved By Parents Awards.

Lynda Harding, founder of Sweetdreamers, said: "This past month has just been incredible for the SweetDreamers team and we are overwhelmed with how popular the Ewan Snuggly is proving to be.

"We couldn’t have wished for a better start for the product. With the success of our original Ewan the Dream Sheep sleep aid, I never expected to have the same success with our second product, but after two award wins in two weeks, it couldn’t be better confirmation that Ewan Snuggly is going to be a huge hit."

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