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New bear featuring softer fur and subtly re-shaped body will launch this September.

Tatty Teddy receives make over to celebrate 18 years of Me to You

Carte Blanche Group has revealed its new range of new look Tatty Teddy in celebration of the 18th anniversary of its trade mark Me to You character.

Set for launch this September, the new Tatty Teddy features softer grey fur and a subtly changed body shaped, that Carte Blanche state makes the character "the cutest he has ever been."

The new Blue Nose bear will head the latest autumn/winter Me to You gift collection that includes a boxed story set featuring the original brown bear, the updated grey version and a story card to commemorate the character’s 18 years.

Read the full story on Licensing.biz

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