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Tag Archives: Connected Play

Hot Wheels’ construction toy meets video game TechMods is on Indiegogo now

Mattel has turned its attention to the crowdfunding platform, Indiegogo to launch its new connected play offering, Hot Wheels TechMods Accelo GT. The latest in the firm’s endeavours to capture the connected play audience, the concept, launched under the Hot Wheels banner is recognised as the first buildable RC car …

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Growth of connected play will mean shift from ‘throw-away plastic toys,’ experts predict

The connected play space is expected increase 200 per cent in the next five years, and is tipped to be valued at $18 billion in hardware and software by the year 2023. In that same time, those working in the sector are expecting consumers to invest more money in the products they play with.

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