Media event Christmas in July has drawn more than 200 press registrations, says organiser Evolution PR.
The latest toys, games and gifts will be displayed for members of the press at the event, which takes place on Tuesday, July 2nd at the Camden Centre in London. It runs from 10am to 3.30pm.
There will be toy introductions, sneak previews and demonstrations for journalists.
More than 30 toy companies will be exhibiting including Flair, VTech, Character Options, Bladez, Esdevium Games, Inspiration Works and more.
"This spells great news for retailers who can feel confident that the products they are stocking are getting a solid backing, and that they will be featuring in many gift lists in the lead up to Christmas, increasing consumer awareness and ultimately driving sales," read a statement.
Claire Cruickshank of Evolution PR, organiser of the event, said: "With more companies than ever exhibiting and press registrations flooding, we’re really looking forward to this year’s event.
"Members of the press still have more than three weeks to register and we expect to see many more sign up before the big day. It’s increasingly important for companies to have a hands-on approach with the journalists and to support retailers by starting their Christmas PR early.”
To get involved, email firstname.lastname@example.org