A Heineken, known worldwide for its beers, decided to enter the gamer universe in an unusual way. to celebrate the International Gamer Day that happened this Tuesday (29), the company revealed to the world The Gaming Fridgea device that combines a CPU with a refrigerator and that promises to cool your PC and still keep the beer cold.
The initiative is part of the campaign “Not every round is out there”, which aims to highlight social interaction in the universe of games, demystifying the idea that gamers are not sociable.
Developed in partnership with the teams at Le Pub São Paulo and Le Pub Milan, and with the collaboration of LeGarage and Monogrid production, the project promises to offer a differentiated experience for users.
Igor de Castro, senior marketing manager for Heineken 0.0 in Brazil, was excited about the novelty, emphasizing how it unites the world of games and moments of socialization. Felipe Cury, CCO of Le Pub São Paulo, highlighted the company’s dedication to enriching social gatherings, pointing out the relevance of the gamer fridge for the community.
How to acquire The Gaming Fridge?
For those interested in having this innovation at home, Heineken has announced that it will hold a raffle. More details about the promotion will be released soon. However, there is still no information about the availability of the product for sale to the public.
So, what did you think of Heineken’s ‘gamer fridge’? Did you like it? Tell us on social media Voxel!