Mattel Creations, the design collaboration and direct-to-consumer platform of Mattel Inc, is adding to its growing list of creators with a unique Hot Wheels collectible to mark high-end fashion house Gucci’s 100thanniversary. The limited-edition Hot Wheels x Gucci Cadillac Seville, inspired by a scale model of the legendary Seville by Gucci Cadillac, will be available on Mattel Creations and at select Gucci stores worldwide from 18 October.
“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” says Richard Dickson, President and Chief Operating Officer, Mattel. “We are thrilled to celebrate and honour Gucci’s incredible 100th milestone with an artistic take on a limited-edition Hot Wheels, reinforcing the significance of ‘Toys as Art’.”
This partnership pays homage to the original 1970s collaboration between Gucci and GM to create the Cadillac Seville designed by Gucci. Introduced on the 1978 Cadillac Seville, the Gucci package was intended to add legendary Italian styling to the Detroit luxury automobile. The sought-after cars offered discerning drivers a vinyl top covering only the ‘C-pillar’ and featured the interlocking double ‘G’ crest, a gold Gucci hood ornament, gold Gucci emblems on the wheels, front fenders and a C-pillar and Gucci’s Web stripes across the rear trunk.
Creating a statement in the fashion world today just as it did decades ago, the 1982 Cadillac Seville plays into the current 80s and 90s Radwood custom car movement expanding across the globe. Outfitted in the classic Gucci logo and iconic interlocking GG pattern, the 1:6th scale interior features details authentic to the life-size vehicles, such as gold piping on the seats. Featuring packaging designed and produced by Gucci, the vehicle comes in a sleek display case.
Through the Mattel Creations platform, Mattel creates highly curated, specialty offerings that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with artists, designers, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs where “toys become art and art is influenced by toys”. The collections are offered directly to consumers through MattelCreations.com.
The Hot Wheels x Gucci 1982 Cadillac Seville will be available on MattelCreations.com and Gucci.com from 18 October, rolling into selected Gucci stores in New York, Beijing, Seoul and Tokyo, as well as in selected locations such as the Gucci Cartoleria in Milan and the Gucci Circolo in London, Berlin and Milan.