Leading toy innovation company Wow! Stuff has unveiled the first images of its new blockbuster Jurassic World toy – Jurassic World RealFX Baby Blue – which has so far been kept tightly guarded.

Inspired by the blockbuster Jurassic World franchise from Universal Pictures and Amblin Entertainment, and timed to the upcoming cinematic release of Jurassic World Dominion in June 2022, the toy is a lifelike, full-scale animatronic dinosaur under Wow! Stuff’s special projects brand, RealFX – and it comes to life as you cradle it in your arms.

“It’s a groundbreaking, breathtaking dinosaur with realistic actions designed to make any onlooker think it’s real,” explains Wow! Stuff CEO Richard North. “To ensure a global launch that matches the excitement, both Wow! Stuff and Universal have teamed up with JAKKS Pacific for their sales, marketing and distribution capabilities for the USA and Asia Pacific while Wow! Stuff will mobilise its in-country managers and distribution partners for EMEA sales and marketing.”

“Universal Brand Development and Wow! Stuff have created a very innovative and unique item featuring a fan favourite dinosaur from the Jurassic World franchise,” says Craig Drobis, SVP of Marketing, JAKKS Pacific. “This toy will take play to the next level with elements of tech and creativity, allowing the child an advanced play pattern that they can share with their friends and family. JAKKS Pacific is proud to partner with Wow! Stuff to unleash this item in the U.S. this year to excited Jurassic World fans.”

Featuring life-like feel and movements, the RealFX Baby Blue comes alive with easy one-handed controls. Users can manoeuvre Blue’s blinking eyes as well as mouth to simulate a ferocious bite, and move his head and neck to protect, battle or lunge. Touch sensors on the head and body activate over 20 movie sound effects.

RealFX Baby Blue is available for ages 6 and up and has an SRP of £99.99.

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