LinkedIn: professional social network is investing in its own mobile games

By Gabriel Fonseca.

LinkedIn, a giant social network aimed at the professional world, will invest in a new market: games. The company revealed plans to develop its own mobile games. This decision represents a notable expansion of its activities, entering a market dominated by giants in the gaming industry.

With the growing popularity of mobile games in recent years, this move by LinkedIn is not only bold, but also strategic. The mobile gaming market has demonstrated exponential growth, driven by the accessibility of smartphones and the constantly evolving demand for digital entertainment.

LinkedIn’s decision to develop its own mobile games demonstrates the power and versatility of games as a means of entertainment and engagement.

LinkedIn, traditionally known as a platform for professional networking and recruiting, is now looking to diversify its offerings to attract and engage its user base more broadly. The introduction of its own mobile games represents a calculated move to keep users on the platform longer and expand its reach beyond the corporate world.

Although the news may surprise some, it is not the social network’s first foray into new territories. In the last years, the platform has been venturing into areas such as video content, online learning and even freelancing services. However, the entry into the mobile games market marks a new chapter in its search for diversification and innovation.

Specific details about the types of games LinkedIn intends to develop have not yet been revealed, but it is reasonable to speculate that these games will likely have an emphasis on professional skills, networking and career development. This could include business simulation games, job knowledge quizzes, or even work-themed puzzle games.

In addition to offering a new form of engagement for your existing users, mobile games also have the potential to attract new audiences to LinkedIn.

By presenting a more playful and accessible side, the platform can attract those who may not have been as attracted to its more traditional approach to professional networking.

However, LinkedIn’s entry into the world of mobile gaming is not without its challenges. Competing in a market as saturated and highly competitive as gaming will require not only creativity, but also the ability to provide high-quality and differentiated gaming experiences. Additionally, the company will need to ensure that its games properly align with its brand and values ​​to avoid alienating the existing user base.

Despite the challenges, LinkedIn’s decision to develop its own mobile games demonstrates the power and versatility of games as a means of entertainment and engagement.

As the line between work and play continues to shift, LinkedIn’s arrival in the world of mobile gaming highlights an emerging trend of companies exploring new ways of interacting with their audiences, paving the way for a new time where entertainment and professionalism meet in the most unexpected ways possible.

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Gabriel Fonseca is Growth Manager at Scopely and has worked on games such as Clash of Clans, Clash Royale and Brawl Stars. Currently lives in Barcelona.