Betting heavily on cost-benefit, JBL is gaining ground in the gaming world with the Quantum line, which currently has devices in different price ranges. In an interview with Voxel on BGS, given to journalist Thayná Cruz, a company representative revealed news about the line, including the production of a headset in partnership with Nintendo.
According to Anderson Oliveira, marketing director at JBL, the company is already working with a model focused on Xbox in the country and is considering bringing a PlayStation version to our market soon. By the end of the year, the company’s plan is also to launch a model aimed at Nintendo fans, with Mario’s colors.
“Today we have customized models with both the Xbox chipset, which is the Quantum 360X, and we are studying bringing the customized 360P to PlayStation, with white and blue colors”, explains the executive. “And we also have the Nintendo model, which we will launch at the end of the year, with Mario’s legendary colors.”
So far, the company has not revealed the exact release date of the new Quantum in partnership with Nintendo, as well as the price of this new model. In comparison, the wireless Quantum 360X, aimed at Xbox, is available on the official website for R$749, offering a free month of Xbox Game Pass.
Keeping an eye on the Brazilian market
In addition to revealing the expansion of the company’s portfolio in the country, Anderson Oliveira also commented on the importance of the Brazilian market for JBL, in addition to the interest in gaming consumers. “A big advantage we have here are two factories, one new in Santa Rita, and another in Manaus. As we have this local operation, we know very well how the Brazilian market works”, explained the executive.
With this “market intelligence”, the company offers a “very democratic” product catalog in the country, according to Oliveira. The JBL brand has existed for over 78 years, so we have brought together all the sound technology in these products, and our biggest differentiator is the audio quality.”
JBL Quantum 360P is one of the models that could arrive in Brazil in the future
“Today you can purchase a product in the range of R$250 to R$2,000, depending on its application, says Oliveira, indicating that the company maintains quality standards even in the cheapest products. “You will have a simpler product, but with JBL’s quality delivery, but with fewer features.”
According to Oliveira, the intermediate models of the Quantum line are currently successful in Brazil. However, he also indicates that an interesting model that deserves the public’s attention is the Quantum 910, which works wirelessly and wins with its quality. “When you reach a quality point, as a user, you don’t want to go back, and this is a very interesting product in the line.”
BGS 2024 takes place until October 13th in São Paulo.
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Source: https://www.tecmundo.com.br/voxel/290633-jbl-lancara-headset-quantum-da-nintendo-estuda-novo-modelo-playstation-brasil.htm
