Financial education is serious, but in many cases it is not a priority for children and young people — an error that will inevitably be an even bigger problem in the future. Well, using video games in a playful way to solve this might be an interesting solution.

O PicPay seems to have understood this pain, so he found a clever way to instruct his young audience: creating a financial education map in creative mode Fortnite — which can be played by anyone in the battle royale’s Creative Mode.

According to the Game Brazil 2024 Surveywhich included the participation of 13,360 respondents, 73.9% of Brazilians said they had the habit of playing video games, with many of them playing since they were children.

The survey also confirms that 12.2% of these players are between 16 and 19 years old — and the group aged 20 to 24 represents the largest portion, with 19.3%. Therefore, the age group between 16 and 24 years old is basically made up of young people — who, potentially, know little about financial education.

A good portion of Brazilian players are between 16 and 24 years old.Source: Pesquisa Game Brasil

Another survey carried out by PicPay also states that children under 18 already represent 10% of account openings in the digital bank. Furthermore, 42% of users are fathers or mothers of children under 16 years of age.

Therefore, using video games to bring financial education to this specific audience is a smart thing to do. Fortnite it has an active community with more than 220 million players currently, with 5.5% of this number being represented by Brazilians.

As Epic Games’ battle royale is extremely accessible and has great creation tools, developing a playful financial education system there is a strategy that can resonate in the best possible way with these children and young people who play video games and don’t know how to save.

How does the financial education map work in Fortnite?

O map of financial education in Fortnite It’s quite fun. Basically, players must protect their own money boxes from several waves of monsters — something very similar to Save the World.

Your piggy bank grows with each wave of defeated enemies. The longer it remains intact, the more the player “learns what it’s like to have a healthy relationship with your own money.”

The interesting thing here is that each of the monsters represents an adversity in financial life. Check it out below:

  • Gastin and Gaston — The duo that represents small expenses that end up becoming a “spend”;
  • Desperado The enemy that teaches the importance of having an emergency fund;
  • Waste — The threat that shows the dangers of unbridled consumerism;
  • Miss Take — The villain who highlights the risks of trusting others with your money.

How to access the financial education map in Fortnite?

PicPay“Piggy Bank Defense” Fortnite financial education map created by PicPay.

The map “Piggy Bank Defense” is available in Creative Mode Fortnite and supports up to four players in the session — who will be able to play together to face the adversities of financial life.

Accessing the map in battle royale is very simple. Just enter the code 4262-4686-7152 in the game’s search box and that’s it!

The new financial education map Fortnite It can be a great ally in raising awareness among children and young people about the importance of saving money.

What did you think of the initiative? Comment on social media Voxel!


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