
For many players, Microsoft’s best console is still the Xbox 360, which at the time was undoubtedly an excellent device, hitting Sony’s PlayStation 3.
At that time, who commanded was Peter Moore, is a game industry veteran, having worked in large companies such as Sega, Microsoft and Electronic Arts. During an interview, he decided to remember the past.
For example, Peter Moore remembers when the Xbox 360 faced the infamous “Red Ring of Death”, a hardware problem that caused a red light on the console, indicating failure and affecting many units.
“Xbox/Microsoft decided to reserve $ 1.15 billion to extend the console warranty. This involved sending a box to players overnight, getting it back overnight, and then sending a replacement console overnight.”
“But one thing I will always say is that this was, for us, a decisive moment. If we didn’t have done what we did, I’m not sure if the Xbox brand would exist today.”
Initially, Microsoft had difficulty identifying the cause of Red Ring of Death, investigating issues such as the position of fans and welding problems. Microsoft eventually implemented a free replacement and repair program, sending new or quickly fixed consoles to consumers.
Despite the problems, the Xbox 360 had moments of great success, especially because of its influence on the online game market and the quality of its games, many of them exclusive.
Fonte: The Game Business
Source: https://www.gamevicio.com/noticias/2025/07/xbox-360-red-ring-of-death/