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Transformers and Magic: The Gathering help Hasbro shake-off the Toys R Us effect

The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …

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Power Rangers, Fortnite Nerf and Transformers among Hasbro’s biggest reveals for 2019

The Nerf Fortnite range includes the Nerf Elite Fortnite SP-L, the Nerf Elite Fortnite AR-L and the Nerf Fortnite Microshots assortment, all of which will be available to retail from April this year. It’s the latest to emerge from Hasbro’s ongoing partnership with Epic Games and the Fortnite IP.

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Hasbro strengthens its brand leadership team with a double promotion

The move comes as the global toymaker looks to strengthen the activity across some of Hasbro’s leading brands such as My Little Pony, Transformers and the recently acquired Power Rangers, as well as its gaming portfolio that includes Monopoly, as well as Nerf, Play-Doh, Baby Alive and Furreal.

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