Tag Archives: transformers

Hasbro achieves “very good first quarter” for consumer products and gaming as revenues increase to $1.1bn

Hasbro has seen its first quarter 2021 revenues increase by one per cent year on year to $1.11 billion, citing revenue growth across its consumer products as well as its Wizards of the Coast and Digital Gaming arms. Chairman and CEO, Brian Goldner has declared it “a very good quarter” …

Read More »

Hasbro has partnered with Robosen to launch the world’s most advanced consumer robot under the Transformers franchise

Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise. Its partnership with Robosen Robotics has witnessed the creation of Transformers Optimus Prime Auto-Converting Programmable Advanced Robot – a collector’s …

Read More »

Hasbro details its collector and fan-focused event Hasbro Pulse Fan Fest

Hasbro has detailed the spring launch of a new collector-focused event called Hasbro Pulse Fan Fest, an all-virtual event that will bring new content and product reveals to the global entertainment company’s community of collectors. The event will be held in lieu of Hasbro’s annual Entertainment Brand Preview Event which …

Read More »

Hasbro’s fan and collector-focused platform Hasbro Pulse lands in the UK

Hasbro has strengthened its UK direct to consumer offering with the launch of its online destination for fans and collectors, Hasbro Pulse, here in the UK. The arrival follows its successful initial launch to audiences in the US and Canada. Hasbro Pulse serves as a source for Hasbro products, news, …

Read More »

New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements

It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …

Read More »

Hasbro details plans for vast growth in pre-school sector… and it doesn’t end with gender neutral Mr Potato Head

Hasbro’s lean into gender neutrality with the launch of the My Potato Family – dropping the ‘Mr’ from the iconic Potato toy – may have caught the attention of the world’s media, but it’s not the only strain to the toymaker’s plan to take on the pre-school sector this year. …

Read More »

Hasbro and Renegade Game Studios to develop tabletop and RPG games for Power Rangers, Transformers, My Little Pony

Hasbro has turned to the hobby specialist, Renegade Game Studios to develop a line up of new strategy card and roleplaying games for its leading IP including Power Rangers, Transformers, My Little Pony, and GI Joe. News of the new partnership was first published in an exclusive piece with Forbes …

Read More »

Hasbro details its first virtual convention Hasbro PulseCon to launch this month

Hasbro is launching a two-day convention to give fans unprecedented access to Hasbro brands, music and entertainment, marking a first for the global toymaker as it prepares to host the all-virtual event Hasbro PulseCon later this month. Taking place on September 25 and 26 this year and running exclusively on …

Read More »

Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

Read More »

Hasbro renews costume partnership with Disguise to take portfolio global and launch first Ricky Zoom range

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

Read More »