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Tag Archives: toys r us

Tru Kids’ Richard Barry: “We’re a little start-up company now”

Toys R Us has likened itself to “a little start-up company”, operating under the Tru Kids banner, as plans for the retailer’s comeback in time for the Q4 shopping period emerge. The New York Post reports that Tru Kids Brands – a licensing firm formed last year by creditors of …

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Transformers and Magic: The Gathering help Hasbro shake-off the Toys R Us effect

The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …

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Toys R Us Canada launches major marketing campaign with Toronto Blue Jays sponsorship

Toys ‘R’ Us Canada appears to not be shying away from marketing spend this year, having signed a three-year sponsorship deal with the Canadian baseball team, the Toronto Blue Jays. The national campaign will include family activations, birthday celebrations and key marketing promotions, as it looks to drive engagement with …

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“The digital revolution will keep going”

Lucas Harskamp is a toy, licensing and children's industry researcher and has spent much of the past year analysing and commentating on the current toy manufacturing and retailing landscape. Here, he offers up his thoughts on its next stage of evolution.

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Is a Toys R Us revival on the cards?

According to reports, former executives at Toys R Us have been reaching out to toy manufacturers in order to begin plans for a comeback for the brand under Tru Kids.

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