Tag Archives: Tonies

Tonies to open exclusive pop-up within Harrods’ Fourth Floor Toy Department

An exclusive Tonies pop-up is preparing to open at the world-renowned department store, Harrods and its Fourth Floor Toy Department this May 29th, welcoming kids and families to the world of the popular children’s audio player. The pop-up will feature best-selling Tonies from the company’s collection of over 100 characters, …

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Tonies partners with Life-changing Libraries to support primary school reading resources

Tonies has gifted a number of Toniebox storytelling audio devices to the Life-changing Libraries project, launched by the Waterstones Children’s Laureate, Cressida Cowell MBE, the author-illustrator of the How to Train Your Dragon series. Life-changing Libraries is set to showcase the transformative impact that a well-resourced primary school library has …

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CBeebies’ series Monty & Co. lands kids’ magazine, online store, and Tonies partnerships

The popular CBeebies and iPlayer children’s series, Monty & Co has hit the ground running with three major licensing partnerships spanning kids’ magazines, online retail, and audio stories with Tonies. Immediate Media has added the pre-school IP to its successful CBeebies magazine, while Event Merchandising is in the midst of …

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Tonies donates storytelling boxes and figures to UK children’s charity Starlight

Tonies has gifted 500 Tonies figures and heavily discounted Toniebox storytelling audio devices to the UK’s children’s charity, Starlight in its campaign to bring play to children undergoing serious medical treatment across the country. The Tonieboxes support the charity’s Storybox programme that provides storytelling toys, books and crafts to children in …

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Tonies outlines plans to ramp up diversity and inclusivity within audio story portfolio

Tonies has outlined its efforts to introduce greater diversity into its portfolio of audio-storytelling figures in order to better reflect the world of storytelling today. In an exclusive interview with ToyNews, the award-winning children’s audio system underlined new efforts it will be making to ensure that children ‘are able to …

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Making sound waves | “Tonies has got to the heart of what a generation of parents has been looking for”

For a company with high expectations, Tonies continues to surprise itself. The German-born audio toy platform has never been quiet about its plans for the UK and international market, not since its emergence on the scene only a few years ago. But it never expected success on the scale it …

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Tonies partners with Acamar Films to bring Bing to the audio platform in 2022

The children’s audio story-telling platform, Tonies, has secured a new partnership with Acamar Films to bring its flagship pre-school character, Bing to the portfolio. The award-winning pre-school show will now join the Tonies line-up, with a scheduled release of 2022. The new Bing figurine – when paired with a Toniebox …

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White noise and nature sounds replace stories as Tonies makes sleeping aid sector debut

Tonies, the audio story-telling platform, is expanding its library beyond books and play to launch a new line of sleeping-aid developed to lull babies to sleep. The new Sleepy Time Tonies feature a range of soothing sounds to help little ones wind down, including gentle lullabies, relaxing nature sounds, and …

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Playing by ear: How audio storytelling toys are crafting a new category in the global market

Growing up, we’re told not to play with our ears just in case the wind changes direction. Well, those winds certainly have changed and today, children are using their ears to engage in play more than ever before. Modern sensibilities couldn’t fly in any greater opposition to the beliefs of …

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UK acting royalty unite with Tonies for Great Ormond Street Hospital storytelling initiative

A group of Britain’s most celebrated actors have pooled their storytelling skills during lockdown to entertain the children at Great Ormond Street Hospital (GOSH) with the help of tonies, the popular children’s storytelling audio device. Award-winning talent including Olivia Colman, Katherine Parkinson and Keira Knightley recorded readings of their favourite children’s stories …

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