Tag Archives: The LEGO Group

LEGO unveils its Star Wars: The Bad Batch Attack Shuttle inspired by Disney’s new animated series

The LEGO Group has extended its LEGO Star Wars line-up once again, this time with a new launch inspired by the new Star Wars animated series – currently on Disney+ – Star Wars: The Bad Batch. The new LEGO Star Wars: The Bad Batch Attack Shuttle construction set has been …

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LEGO and Universal Music Group unveil eight new additions to LEGO VIDIYO

The LEGO Group and Universal Music Group have unveiled eight new additions to the LEGO VIDIYO platform, including two new BeatBoxes, 12 Bandmates, and five unique Stage Models. The raft of new products has been launched to bring more play opportunities to the LEGO VIDIYO world with an increased variety …

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LEGO expands its Nintendo partnership to bring Luigi into the LEGO Super Mario universe

Super Mario’s often-forgotten brother, Luigi, is stepping out of the shadows and into the LEGO Super Mario universe as the toymaker extends its partnership with Nintendo to unveil the LEGO Super Mario Adventures with Luigi Starter Course. Featuring an interactive LEGO Luigi figure, this is the latest extension of the …

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LEGO and Warner Bros. launch raft of new Harry Potter sets to mark 20 years of the toy franchise

Marking 20 years of the LEGO Harry Potter franchise, the Danish toy maker has rebooted its partnership with Warner Bros. Consumer Products to reveal a new range of building sets that delve deeper into the magic of Hogwarts and the Wizarding World of Harry Potter. The enchanted walls of Hogwarts …

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LEGO recreates Pillars of Creation images captured by the Hubble Space Telescope

The LEGO Group has recreated images captured by the famous NASA/ESA Hubble Space Telescope in brick form and unveiled them in 160 LEGO stores across the globe as part of the Danish toy maker’s LEGO Go Beyond space campaign. The campaign kicked off last month with the launch of the …

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The LEGO Group ranked world’s most highly regarded company in latest RepTrak 100 survey

The LEGO Group has been ranked as the world’s most highly regarded company when it comes to corporate reputation according to the RepTrak Company’s annual Global RepTrak 100 survey. Te results of this year’s survey mark the second year running that the Danish toy maker has taken the top spot. …

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LEGO to launch three LEGO VIDIYO ad spots during ITV’s The Voice UK final

Following the successful launch of its LEGO VIDIYO music video making platform this month, The LEGO Group is ‘continuing to encourage good vibes’ with the launch of three ad spots during the final of ITV’s The Voice UK this weekend. The three 20 second spots – all of which will …

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LEGO sees strong 2020 growth as digital-physical play blend pays off for the Danish toy maker

The LEGO Group is celebrating a 13 per cent growth in revenue for the year versus 2019, hitting DKK 43.7 billion (almost $7bn) in its year end 2020 results. The Danish toy maker has seen consumer sales grow an impressive 21 per cent over the same period, despite the challenges …

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LEGO takes fans into Hundred Acre Wood with latest Ideas project LEGO Winnie the Pooh

The LEGO Group is taking a nostalgic walk through Hundred Acre Wood with the launch of its latest LEGO Ideas project, LEGO Winnie the Pooh, a set based on the original designs from LEGO builder Ben Adler. Taking inspiration from the tales of A.A. Milne’s adventures of Christopher Robin that …

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Universal Music Group signs LEGO Minifugure L.L.A.M.A to Astralwerks as part of LEGO Vidiyo release

Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A  – a LEGO Minifigure DJ and producer –  to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …

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