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Anatomy of a blockbuster toy: Rubie’s Batman costumes

Bruce Wayne. The Dark Knight. The Caped Crusader. Adam West. Michael Keaton. Val Kilmer. George Clooney. Christian Bale. Ben Affleck. Batman. The iconic superhero has enjoyed many different faces and even more batsuits in his time, and Rubie’s has been on hand to help consumers cape up every step of the way. ToyNews talks to the firm about its most popular superhero costume year-on-year.

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