Tag Archives: McDonald’s

McDonald’s to limit Pokémon toy purchases when Happy Meal promotion lands in the UK next month

The fast food chain, McDonald’s is to impose a restriction on the number of Pokémon toys customers will be able to buy when the cast of the global franchise land in Happy Meals across the UK next month. An internal memo obtained by Nintendo Life states that customers will be …

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Winning Moves lands Top Trumps campaign with McDonald’s Happy Meals

Winning Moves has struck up a new partnership with the fast-food restaurant, McDonald’s for a Top Trumps campaign that will bring the popular family card game to Happy Meal Boxes kicking off this month. Top Trumps packs will now be gifted in Happy Meal Boxes at McDonald’s restaurants across the …

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McDonald’s to remove plastic toys from Happy Meals by 2021

McDonald’s has joined the fight against plastic waste having detailed plans to remove plastic toys from its Happy Meals from 2021. In a press release, the company stated that from next year every Happy Meal in the UK will include either a soft toy, a paper-based toy or a book, …

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McDonald’s to trial new recycling programme for unwanted toys

McDonald’s is to trial a recycling programme that will collect unwanted plastic toys and turn them into coffee cups and play equipment. The fast food giant will collect any plastic toys – from its own Happy Meals and those brought from other retailers – provided they fit through the 17cm …

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Burger King takes plastic toys off the menu in significant move to address plastic waste

Burger King is scrapping plastic toys from the menu in a move to take ‘significant action’ in addressing the issue of plastic waste. The fast food chain will no longer give away plastic toys with its children’s menus, and intends to encourage customers to bring in old promotional plastic toys, …

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McDonald’s and Burger King target of petition to end plastic toy giveaways with children’s meals

Fast food chains, McDonald’s and Burger King have become the target of a petition calling for the end of plastic toy giveaways with their children’s meals, and it is gathering pace. The petition was started by two British school children who have criticised the companies for giving away toys that …

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The Smiley Company signs Rubik’s Cube promo with McDonald’s

In a new triple-threat licensing partnership, The Smiley Company has secured a deal for SmileyWorld-branded Rubik’s Cube toys to feature in an upcoming McDonald’s Happy Meal promotion. The deal was brokered by The Marketing Store and will see the promotion launch this April in McDonald’s restaurants across France for five …

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