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Tag Archives: Hot Wheels

Hot Wheels’ construction toy meets video game TechMods is on Indiegogo now

Mattel has turned its attention to the crowdfunding platform, Indiegogo to launch its new connected play offering, Hot Wheels TechMods Accelo GT. The latest in the firm’s endeavours to capture the connected play audience, the concept, launched under the Hot Wheels banner is recognised as the first buildable RC car …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Mattel sales buoyed by Barbie, Hot Wheels and Jurassic World as infant declines

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Mattel Films brings in Kevin McKeon as supervising producer

Reporting to Robbie Brenner, the recently hired executive producer and head, McKeon will shepherd the development of feature film content for Mattel’s brands and other related creative content, as well as supervise during the production and post-production processes.

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