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Tag Archives: Customisation

Church of Merch: Merchmaker brings customisation to toy retailers

Staying ahead of trends is arguably the single most relevant challenge to modern retailers, but instead of railing against the online space, the UK’s leading toy chain, The Entertainer, is embracing a new paradigm to their business with a partnership with Merchmaker. Here, Jack Ridsdale catches up with the firm’s head of online to learn more.

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