Players no longer change console because of exclusive, says Mat Piscatella

Exclusive have always been the main asset of consoles, serving as an attractive to win players. However, this scenario is gradually changing. Microsoft has already been releasing its games on other platforms, and even Sony has followed it has bet more light on this strategy – with titles like LEGO Horizon Adventures arriving at switch and Helldivers 2 scheduled for Xbox.

According to market analyst Mat Piscatella, players today are “rooted in their systems” and prioritize platforms where their friends are present, who no longer change to other consoles in search of exclusive.

“It’s been about a year since we’ve been seeing this happens. Every month a game that was missing for a while. And you wonder: how did this happen? Well, it was released on another platform.

The people who buy a console today do this because of the ecosystem, the list of friends. You can no longer convince someone to change console because of exclusive. We have passed a lot from this point.

People are rooted in their systems. And taking the content to them is the only way to win. And that is what everyone is doing – except Nintendo, who usually follows their own way. Even they could benefit from it, but of course they won’t – that’s not their style. ”

Piscatella also points out that the current market is extremely competitive. With games like service dominating the time of players, the other titles need to play with every minute available. In this scenario, “Bring the content to where people are” It becomes essential to succeed.

Although Nintendo is still firm in the strategy of exclusive, analyst and journalist Christopher Dring notes that even close companies, such as The Pokémon Company, are seeking to expand their presence with franchise mobile games – an indication that even within the company’s closed ecosystem, there is interest in reaching new audiences.

And you, do you agree with the analyst’s opinions? Tell us below!

Fonte: The Game Business