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Smart toy specialist Ojo hits Kickstarter to fund four new learning games

August 20, 2021
The smart toy specialist and STEM focused toy maker, Ojo, has taken to Kickstarter...
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Tesco “scaling back” on toys and stationery

August 20, 2021
Categories will have less space in stores; supermarket says general merchandise has “held back...
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Zuru teams with Disney XD for Smashers TV and digital campaign

August 20, 2021
Earlier this week, the best-selling Smashers collectable brand kick-started an integrated campaign to tap...
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LEGO to invest $400m over next three years in its sustainability and social responsibility drive

August 15, 2021
The LEGO Group is to invest up to $400 million over the next three...
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Wow! Stuff reveals Jurassic World RealFX Baby Blue

August 15, 2021
Leading toy innovation company Wow! Stuff has unveiled the first images of its new...
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Spin Master

Mattel and Spin Master bring new short content to HappyKids.tv

August 14, 2021
Mattel, Spin Master, and 9 Story Distribution International are the latest big name brands...
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rubik cube

Rubik’s Cube championships conclude

August 14, 2021
350 competitors from 40 countries battle it out at the biggest Rubik’s championship ever...
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Build-A-Bear’s MD Roger Parry on the firm’s new strategy for the year ahead and why the UK market is a major contributor

August 14, 2021
After the success of its Discovery Store concept last year, Build-A-Bear Workshop’s senior MD...
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LeapFrog brings Aardman’s Wallace and Gromit and Shaun the Sheep to LeapPad

August 13, 2021
A Grand Day Out and A Close Shave will join Shaun the Sheep’s Off...
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Silvergate Media picks up bilingual picture book series ¡Vamos! for kids animated TV

August 13, 2021
Silvergate Media has acquired the rights to the award-winning, bilingual picture book series, ¡Vamos! with...
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Hasbro UK’s David Henderson on Disney dolls, Chewbacca Mom and why it’s a great time to be at Hasbro

August 13, 2021
Hasbro has welcomed a new country manager for UK & Ireland in the form...
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Mattel Creations announces the Hot Wheels x Gucci Cadillac Seville

August 13, 2021
Mattel Creations, the design collaboration and direct-to-consumer platform of Mattel Inc, is adding to...
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Sindy collectors dolls on the way

August 12, 2021
Tonner Doll Company to produce a replica Sindy doll. The classic Sindy dolls popularised...
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Jazwares acquires Kellytoy and strengthens position in plush market

August 12, 2021
Jazwares has acquired a majority stake in Kelly Toys Holdings and Kelly Amusement Holdings,...
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French toymakers sign agreement to rid industry of gender stereotyping

August 12, 2021
Toymakers in France have drawn up a charter to rid toys and games of...
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Clementoni launches 100 per cent recycled toy range for babies

August 11, 2021
The learning and play specialist, Clementoni, has launched a new line of toys made...
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Popin is bringing eco-friendly playgrounds into the home with new launch

August 10, 2021
A team of toy developers is launching a new eco-friendly indoor playground for children...
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LEGO the movie

US: Barnes & Noble to host in-store activities campaign for The LEGO Movie

August 8, 2021
Activities include a Hands-On Learning ‘Count Down to the Movie’ and ticket giveaway US...
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Nickelodeon partners with Build-A-Bear Workshop for TMNT plush

August 7, 2021
Fans can now stuff and customise their own cuddly Teenage Mutant Ninja Turtles. A...
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TOMY renews its master toy deal for Molang

August 7, 2021
UK brand extension and strategy agency, Licensing Link Europe has detailed the renewal of...
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OnBuy details plans to span 140 countries by 2023 in latest globalisation move

August 7, 2021
OnBuy, the online marketplace that has set out its mission to rival Amazon and...
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UK marketplace OnBuy puts discounting at centre of business strategy

August 6, 2021
The UK online marketplace, OnBuy.com, is revamping and enhancing its OnBuy Deals segment, highlighting...
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Hasbro

Hasbro acquires rights to party game and internet sensation Pie Face

August 6, 2021
Pie Face shot to global fame after a home video of the title in...
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LADbible launches celeb-inspired card game First Impressions

August 6, 2021
Digital entertainment publisher LADbible has launched its first-ever card game, First Impressions. Based around...
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Power Rangers takes action figures top spot, says NPD

August 6, 2021
According to the market research group, Power Rangers has been ranked as the number...
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Hasbro looks to raise awareness of food waste with Wonky Mr. Potato Head

August 6, 2021
Working with Asda’s Wonky Veg project to raise funds for FareShare, Hasbro has launched...
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Spin Master

Spin Master details PAW Patrol toys TerraCycle scheme for US and Australia in latest CSR report

August 5, 2021
Spin Master has detailed its plans to partner with the toy recycling scheme TerraCycle...
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Questions remain for mum after Argos response

August 5, 2021
Laura Martin thanks the firm for the reply but feels more can be done...
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Flair unveils The Trash Pack

August 5, 2021
New boys’ collectable brand is hitting shelves, supported by multi-platform marketing. The Trash Pack...
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Kellytoy

Kellytoy celebrates as global sales of Squishmallows surpass 50 million since launch

August 2, 2021
More than 50 million Squishmallows – the huggable plush line that was launched just...
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