One of the main game publishers is changing its name

Distributor Focus Entertainment will change its name. Well-known and relevant in the industry, the company announced the change last week, during the publication of the financial report for the fiscal year ending December 31, 2023.

From April 1, 2024, Focus Entertainment as a whole is now called PulluP Entertainment. The new name is a palindrome, that is, a word that can be read and written the same way backwards.

This change must still be evaluated by investors at the end of February. According to the statement, the objective is “accelerate organic growth, profitability and revenue stream generation” for the entire group.

Banishers: Ghosts of New Eden is one of the games from Focus, which is changing its name.

For now, the conglomerate’s new logo has not yet been officially released.

Focus Entertainment’s new organization

If the change is approved at the shareholder meeting, PulluP Entertainment will be the new company that serves as an umbrella for three different divisions.

A Plague Tale: Requiem, one of the games published by PulluP.Fonte:  Focus Entertainment

She will concentrate game development divisiono distribution sector focused on independent or retro titlesit’s at publisher de games of the most varied formats, genres and studios. This third segment will inherit the old name and will be called Focus Entertainment Publishing.

Interestingly, the old name was already the result of a change. In September 2021, the company was renamed from its original name, Focus Home Interactive, to Focus Entertainment.

Still in the corporate sector, Geoffroy Sardin will take on the role of assistant executive manager. He is an industry veteran, with a long career at Ubisoft.

What does PulluP Entertainment do?

Still as Focus Entertainment, the company became well known as a publisher of games such as Atomic Heart, A Plague Tale: Requiem, World War Z: Aftermath and the field work simulation franchise Farming Simulator.

Founded in France in 1996, it still owns the studios Deck13 (from The Surge franchise) and Dotemu (de títulos como Teenage Mutant Ninja Turtles: Shredder’s Revenge e Streets of Rage 4).

PulluP also specializes in retro games.Fonte:  Focus Entertainment

The company’s upcoming projects include an enhanced version of Atlas Fallen, the long-delayed Metal Slug Tactics, the sequel to Warhammer 40,000: Space Marine, John Carpenter’s Toxic Commando, the RPG Banishers: Ghosts of New Eden, and updates for recently released games.