Quite a feat, as the Final Fantasy Universes Beyond of Magic: The Gathering generated $ 200 million in a single day, becoming the best selling in the history of the franchise.
It surpassed the ensemble of the Lord of the Rings easily, which took six months to reach the same revenue of $ 200 million. The demand was so high that Hasbro, owner of Wizards of the Coast, could not meet, even after increasing production four times before launch.
The popularity of the ensemble has raised the prices of letters not related to Final Fantasy due to synergy with the set. The great interest in Collector Boosters, which featured rare cards not available on play Boosters, made a week after the launch, their boxes were resold for $ 1000, more than double the original price.
“We couldn’t produce enough,” said Hasbro CEO Chris Cock. “I think we increased his production four times before the launch. It was substantially, in many, many well -high two -digit percentages, larger than any other production circulation we have ever done, and yet we let the market want more.”
This year, Magic: The Gathering will have two new crossovers: one with Spider-Man on September 26, 2025 and one with Avatar: Aang’s Legend on November 21, both bringing famous characters from these franchises to the game.
Fonte: VGC
Source: https://www.gamevicio.com/noticias/2025/07/magic-the-gathering-final-fantasy-200/
