Product Development

Mindfulness and detoxing through traditional toys will be ‘strong theme for 2021’, says Gibsons

Mindfulness and detoxing from the stress of life and its many digital devices will remain a strong consumer theme as we head into the New Year, according to the UK’s own Gibsons Games who witnessed a 33 per cent increase in puzzles sales across the last year. It’s just one …

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LEGO takes mindful approach to play for 2021 with new LEGO Botanical Collection

The LEGO Group has kicked off the New Year by ramping up its adult fans of LEGO selection with a new range of mindful models aimed at the green-fingered. Looking to bring a sense of calm to 2021, the LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO …

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Little Tikes: “Tobi Robot Smartwatch success will see us expand our offering in the tech space”

The New Year and beyond will see pre-school market specialists continue to expand its offering in the tech space, following the record success of the launch of its Tobi Robot Smartwatch this year. The pre-school division of the global MGA Entertainment business has confirmed that its mission to seek to …

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Exploding Kittens team launches three new games through Asmodee

The tabletop games company Exploding Kittens, the team behind the anarchic, millions-selling self-titled card game and last year’s hit Throw Throw Burrito, has unveiled three new games, set to hit the market within the coming days and weeks. The launch kicked off with the arrival of A Game of Cat …

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Trunki partners with Addmaster to launch antimicrobial ride-on Abbie the Ambulance

Trunki, the UK team behind the popular ride-on luggage carrier for children, has teamed up with the Stafford-based company Addmaster to welcome the first antimicrobial addition to its range. Invented by the company’s founder and CEO, Rob Law in 2006, Trunki has now launched Abbie the Ambulance in time for …

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STEM specialist No.66 Studios jumps on mini arcade trend with EnigmaBot launch

The tech toy and STEM specialist, No.66 Studios is bridging the gap between construction play and digital-physical interactive play with the launch of its EnigmaBot – Create Your Own Game Building Kits and Explore to the crowdfunding platform, Kickstarter. Developed to encourage kids and families to get hands on with …

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MGA Entertainment launches new #Hairgoals and the first OMG Remix boy fashion doll

MGA Entertainment has detailed the launch of its LOL Surprise franchise’s #Hairgoals Series Two as well as its first O.M.G. boy fashion doll, following what has been another year of critical acclaim for the brand. For the fourth year running, LOL Surprise found itself among the DreamToys’ Top 12 Toys …

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Moose Toys unveils latest Kindi Kids brand extension, Kindi Kids Minis

Moose Toys is going miniature with the launch of its latest Kindi Kids brand extension, Kindi Kids Mini, a range of four-inch dolls each featuring the classic Kindi look. The new collection feature ten Kindi Kids Minis and their unique looks, from colourful bobbleheads and glittery eyes, to poseable bodies …

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Magformers UK joins Covid-19 fight with launch of a toy sterilising storage box

Magformers UK has joined the global fight against Covid-19 with the launch of its new Dothams UV-C Steriliser Box, a storage box that has been found to kill up to 99.9 per cent of deadly germs and viruses using ultraviolet light. The storage box has been designed by Magformers’ own …

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Arklu’s Ian Harkin: “With Lottie dolls we know we’re going in the right direction – it’s a gut feeling”

A momentary pause, a look into the middle distance for some kind of recollection, and a brief panic on our end of the Zoom call that the WiFi had dropped out again, and Ian Harkin, co-founder of the Irish doll brand Arklu returns to the question, answerless. No, as far …

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