Marketing

Basic Fun to sponsor Dadvengers podcast series fro CBeebies presenter Nigel Clarke

Basic Fun has taken sponsorship of a new podcast series produced by the co host of the hit CBeebies series, The Baby Club, Nigel Clarke. Called Dadvengers, the parenting podcast will see an initial run of 20 episodes feature branded K’Nex and Tonka messages at intervals throughout. The Podcast, designed …

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IMC Toys goes TikTok famous as VIP Pets campaign ‘smashes projected targets’ to hit 5.7 million views

IMC Toys has seen its first TikTok campaign developed to raise awareness of its new VIP Pets range go viral, smashing all of the projected targets set out ahead of its launch earlier this month. The campaign delivered ten times the estimated views, amassing over 5.7 million. In addition, the …

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Rubie’s launches its Raise Your Spirits campaign to encourage a happy, safe, and fun Halloween at home this year

Rubie’s has launched a new campaign called Raise Your Spirits, an initiative that focuses on promoting a happy, safe, and fun Halloween at home this year. The move comes amid current UK restrictions and the impact they have on the ‘traditional’ Halloween celebrations here in the UK. Working closely with …

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GoldieBlox ‘returns to its roots in STEM kits’ for new toy range roll-out

GoldieBlox has released a range of four new toy kits each with the aim of making STEM concepts and learning fun and accessible for children, particularly girls, as sector that has previously been under-served in the market. Each of the new GoldieBlox products is focused on a particular building experience …

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Flair Just Play signs high impact sponsorship deal with Nickelodeon’s Slimefest

Flair Just Play has signed a high impact sponsorship deal with Nickelodeon for this year’s Best of Slimefest show that will place the firm’s Hairdorables front and centre of the show’s coverage next month. The move comes as the latest in Flair’s 2020 marketing drive for the brand. This year’s …

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Vivid celebrates Escape Room: The Game 2 launch with TikTok creators campaign

Vivid is celebrating the launch of Escape Room: The Game 2 and its new expansion packs through a collaboration with a suite of TikTok creators in a media campaign that makes light of the different personality encountered when trying to solve and Escape Room puzzle. The campaign was developed in …

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The Toy Association outlines plans to move New York Toy Fair to May 2021

The Toy Association has laid out its plans to host the annual New York International Toy Fair in May 2021. In a President’s letter issued by the association and penned by Steve Pasierb, it has underlined its mission to ‘bring the industry back together as soon as it is safe …

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LEGO and The National Trust crown their LEGO Young Explorer competition winner

The LEGO Group has crowned its winner of the LEGO Young Explorer competition, a nation-wide initiative launched in partnership with the National Trust in order to encourage kids across the UK to get creative in the outdoors over the summer holidays. The Danish toy maker has named Lincolnshire local, eight …

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Thames & Kosmos predicts surge in sales for its Three Detective series as stock lands in the UK

Thames & Kosmos UK is expecting to see a surge in sales of its popular Three Detective series of forensic science play-sets in the run-up to Christmas, having seen the range hit new levels of popularity during the UK’s lockdown period earlier this year. With its best-selling Master Detective Toolkit …

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Jazwares pioneers Alexa compatible plush range called Fuzzible Friends

Jazwares is pioneering a new kind of plush pet that comes compatible with Alexa Gadgets Technology to bring a new level of interactive play to children. Called Fuzzible Friends, the range uses a Fuzzible Skill for Alexa through which it speaks its own language for the Amazon Echo device to …

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