Licensing

LEGO unveils its Star Wars: The Bad Batch Attack Shuttle inspired by Disney’s new animated series

The LEGO Group has extended its LEGO Star Wars line-up once again, this time with a new launch inspired by the new Star Wars animated series – currently on Disney+ – Star Wars: The Bad Batch. The new LEGO Star Wars: The Bad Batch Attack Shuttle construction set has been …

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Licensed collectables specialist Eaglemoss taps Norton PR for its first Advent Calendar campaign

The licensed collectables specialist and pop culture expert, Eaglemoss Hero Collector is entering into the advent calendars market for the first time, having appointed the PR, marketing, and digital agency Norton PR to spearhead its first campaign. The company plans to target fans and collectors at launch, as well as …

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LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio

LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …

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Funko achieves record first quarter as net sales grow 38 per cent

Funko has seen record first quarter net sales increases across both its US and European markets, reflecting what the pop culture specialist has cited as ‘broad-based strength across geographies, products, and channels.’ Net sales grew 38 per cent to $189.2 million compared to $136.7 million in the first quarter of …

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Miko welcomes Michael Beckett to licensing director role as it eyes accelerated global growth

Miko, a global name in consumer robotics, is positioning itself for growth in the global licensing space with the appointment of Michael Beckett to the role of director of licensing. Beckett brings with him a wealth of experience in the global licensing space, having worked with a number of leaders …

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Garfield and Odie mosey into the plush aisles through Dan Dee and ViacomCBS partnership

Garfield is moseying into the plush aisles of retailers across the globe, thanks to a new partnership between Dan Dee International and ViacomCBS Consumer Products. The new global licensing agreement will see a selection of Garfield and Odie plush products land at retailers worldwide with a range spanning everyday, seasonal, …

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BBC Studios grows licensing and consumer products division with double hire

BBC Studios is expanding its consumer products division with the appointment of Louise Rigby and Gaby Dior as its new licensing managers, with a focus on expanding the programmes around Bluey, Hey Duggee, BBC Earth, and Doctor Who. The pair will report to BBC Studios’ licensing director merchandise, partnerships, and …

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Golden Bear, 8th Wonder, and MV Sports expand Acamar Film’s Bing licensing success

The popular kids’ property and pre-school series, Bing is continuing to expand its UK licensing programme, building on the success the IP has seen across the toys and wider consumer product space to date. Last year, demand for Bing products enjoyed an 11 per cent year on year increase, while …

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Kids’ audio platform Yoto welcomes Frozen, Mickey Mouse and more in Disney and Pixar partnership

The children’s audio platform, Yoto – the team behind the Yoto Player – has detailed a new partnership with Disney and Pixar to release a collection of childhood classics and fantasy favourites, including Frozen, Mickey Mouse, Moana, and more across its library of content. The new line-up will launch this …

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Fanattik partners with Hasbro to launch Magic: The Gathering and Dungeons & Dragons gifts and collectables

The pop culture gifting specialist, Fanattik, has signed a new partnership with Hasbro for its popular Magic: The Gathering and Dungeons & Dragons franchises. The team will work with the brands to develop pop culture focused gifts and collectables including money boxes, clocks, gifts, and more. Both Magic: The Gathering …

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