Highlight

Smiffys twice-shortlisted for Barbie and Roald Dahl fancy dress at Licensing Awards 2019

The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards. Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted …

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Big Potato and Turbo Punch party game Muffin Time hits Kickstarter goal in 53 minutes

What can only be described as a Millennial menagerie between Big Potato Games and the media production company Turbo Punch resulting in the launch of the new party game, Muffin Time, stormed its way to success on Kickstarter this week, hitting its crowdfunding goal of £10k in just 53 minutes. …

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Sequin Art launches sector’s first disability representative craft kit in Toy Like Me partnership

The Norfolk-based toy and crafts company, Sequin Art, has become the first of its kind to answer the campaign call from Toy Like Me for a better disability representation within the sector. Through its partnership with the not-for-profit arts and play organisation that celebrates disability representation in the toy box, …

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Autumn Fair 2019 outlines its educational Theatre line-up

Autumn Fair 2019 will play host to three unique Theatres at its September outing as part of its educational track that will better inform visitors and encourage innovation at retail. With import and export skills a central driver for growth for many retailers, a new and dedicated Sourcing Theatre will …

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As video game IP rises in the toy space, BLE details first gaming activation partners

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Numberblocks and Alphablocks build base in toy space with Hasbro UK Play-Doh partnership

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh …

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Join Spielwarenmesse’s international trade fair slate with its World of Toys programme

The international trade fair organisation, Spielwarenmesse has detailed its World of Toys roster for 2019, an initiative conceived by the group to help toy manufacturers reduce the cost and headaches of attending the outfit’s slate of overseas trade shows. Stand spaces are currently still available at the international pavilions for …

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Mattel unveils Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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Hasbro rolls its TerraCycle toy recycling programme out to France and Germany

Hasbro has expanded its toy and game recycling programme, in which used toys are turned into materials for play spaces, plant pots and park benches, to France and Germany with further plans to launch in Brazil later this year. The move marks an extension of its ongoing partnership with TerraCycle, …

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Dunecraft recalls entire range of toy balls that expand in water over choking fears

A trio of expandable toy balls that can enlarge to up to 200 times their original size when placed in water, have been removed from Amazon over fears of choking came to light. The US-based company Dunecraft is recalling all of its Spider Balls, Water Marbles, ad Glow in the …

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