Highlight

The Creative Retail Awards return with major trade association backing

At a time when in-store experiences count for just as much as the product stocked, the Creative Retail Awards 2020 are now open for entries, having secured backing from three major trade associations. The Shop & Display Equipment Association, the National Association of Shopfitters and Interior Contractors, and the British …

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Disney Store launches first floor Star Wars and Marvel hub, Destination 350

Disney Store has launched a new in-store hub for all things Star Wars and Marvel with the grand opening of D350 (Destination 350) in its London’s Oxford Street store. The new first floor space will house not only the most up to date product for collectors to get their hands …

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LEGO expands partnership with US retailer Justice to engage girls with creative play

The LEGO Group has detailed the expansion of its brand partnership with the US retailer, Justice, in its bid to engage more girls with creative play. Beginning this month, LEGO Friends and LEGO Disney building sets will be sold in Justice stores across the States, including sets based on the …

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CHF Media’s Pip Ahoy! lands Cartoonito slot at ‘key time for its toys’

CHF Media Group’s hit pre-school animation, Pip Ahoy! is now airing on Cartoonito, earning the brand “greater exposure” that will help ‘fuel its toy line at a key time of year.’ The series has been airing on the platform since October 1. In line with consumer demand, Pip Ahoy! now has …

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Mattel Films to develop Barney movie that will ‘surprise and subvert’

Mattel’s iconic purple dinosaur, Barney, is making a big screen comeback with a new, live-action motion picture in the works courtesy of Mattel Films. The new title will be developed in partnership with the Academy Award nominated Daniel Kaluuya and his 59% banner, and Valparaiso Pictures. “Working with Daniel Kaluuya …

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Indie retailer ToysARoo opens first physical store as it brings toys to Rochdale’s high street

An independent toy shop specialising in wooden and plush products is moving into Rochdale, marking the first time the area has had a local toy shop in the last 15 years. ToysARoo will be opening the doors of its first brick and mortar store this weekend as it takes up …

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Former Disney and Netflix execs launch Playper toy company with mission of ditching the plastic

A team of former Disney and Netflix executives have banded together to launch a new toy and connected play company with the mission of tackling the toy industry’s reliance on plastic. Playper is a company that specialises in paper-based, AR-enhanced construction toys and games, and has launched onto the scene …

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Asmodee Live details four day live stream from board gaming Mecca, Spiel 2019

Asmodee has detailed its plans for a four-day live stream on Twitch from Spiel, the world’s biggest convention for all things board games, which will take place in Essen from October 24 to 27. After its successful first ventures into streaming the event in 2017 and 2018, the company’s new …

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Flair hosts Hairdorables pop-up experience for lucky fans

Lucky Hairdorables fans were treated to an exclusive pop-up Hairdorables experience this weekend. The one-day-only Hairdorables event, organised by Flair Just Play and supported by Smyths, took place on Saturday, October 12 and was a culmination of a month-long multi-platform competition for fans to win tickets for themselves and their …

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Trends UK launches ‘influencer style’ digital campaign for SpyX

Trends UK has launched a digital campaign for its popular SpyX range featuring influencer style content showcasing the features of the SpyX role-playing toys. With the first burst of activity taking place now, the campaign – according got the firm – has already proved to be a big success, reaching …

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