According to Sony, Alay is seen as an “emblematic mascot of PlayStation”

Although Horizon It’s still a relatively new Sony franchise – having debuted in 2017 on PlayStation 4 – it quickly consolidated itself as one of the main pillars of the brand. Since then, it has received several spin-offs and has exceeded the mark of 38 million units sold, adding all its games.

In the recent process brought by Sony against Tencent, the Japanese company highlighted the cultural impact of its protagonist, Aloy, who became widely recognized by the gamer community. According to Sony, many players already see Aloy as “Synonym of PlayStation”.

“Alay’s character brand has achieved ample recognition due to its extensive promotion and visibility: over 38 million copies of Horizon’s franchise games have been sold worldwide so far, and the series has received significant critical acclamation, as well as several important industry awards for its narrative, visual design and audiovisual excellence. The audience sees Aloy as “synonym” by Sony and PlayStation. “

The company also claims to have massively promoted the character through global marketing campaigns, collaborations with other brands and wide media coverage. As a result, Sony says Aloy was seen as “Sony’s inseparable” and is often described as a “PlayStation iconic mascot”.

For Sony, Aloy’s look-with striking red hair and tribal inspiration costumes-has become highly identifiable, becoming one of the most iconic elements of the franchise’s visual identity Horizon.

The emphasis on the character’s image relates directly to the accusation of plagiarism against the Tencent game, Light of Motiramwhich highlights a redheaded character with tribal clothing. Sony considers this another evidence of copy, adding to similarities in aesthetics and gameplay.

Character on the cover of Light of Motram of Tencent:

And you, do you agree with this Sony’s view about the character? Tell us below!

Source: Sony (Page 39)