Classic childhood toys have become valuable items and are generating a million-dollar market with collectors competing for rare and well-preserved pieces around the world.
In times of high digitalization, there is a growing movement towards valuing physical objects linked to affective memory.
Among them, old toys have gained prominence not only due to their nostalgic appeal, but also due to the surprising market value they have achieved in recent years.
In 2025, the collectible toy market will generate millions of dollars, with pieces selling for more than €350,000 at international auctions.
Video game consoles, articulated dolls, collectible cards and even virtual pets have become sought-after assets on auction sites, specialized events and collectors’ groups.
In addition to the natural scarcity of some editions — often manufactured in limited quantities or with restricted distribution —, the state of conservation and authenticity are decisive factors for the final value.
Toys preserved in their original packaging, with manuals, accessories and period stamps, can multiply their initial price by tens or even hundreds of times.
Below are the ten most valuable toys of the moment , based on average values practiced in 2024 and 2025, according to industry experts.
Get ready to revisit items you may have saved — or lost — that are now worth more than gold.
First generation Pokémon cards are gold among collectors
The global phenomenon of the 1990s maintains its strength in the market.
The 1st edition “Holographic Firecracker” card , in PSA 10 condition, sold for €350,000 .
Printing errors and rarities further increase the value.
Authentic cards, certified by institutions such as PSA (Professional Sports Authenticator), are essential for high-level transactions.
Star Wars Kenner tops relic rankings
Figures like Luke Skywalker, Darth Vader and Boba Fett remain top picks among collectors.
A sealed copy can be worth up to €25,000 .
Packaging variations by country, original accessories and telescopic lightsabers double or even tenfold the price.
Classic Nintendo and sealed cartridges worth thousands of euros
The vintage video game market continues to grow.
Consoles such as the Nintendo Entertainment System (NES) and Super Nintendo , if complete and working, can be worth between €500 and €5,000 .
Sealed cartridges of games like “The Legend of Zelda” exceed €15,000.
European versions and old rental company stamps add even more value to the item.
Vintage LEGO in sealed boxes fetches astonishing prices
Classic sets such as the Medieval Castle or the Millennium Falcon , especially with sealed boxes and intact instructions , have been traded for up to €10,000 .
The Technic and 1980s train lines have also shown a sharp increase in value.
Barbie Ponytail #1 is a luxury item on the market
The first Barbie in history, known as “Ponytail #1” , could fetch €25,000 .
Special editions from before 1990, with clothes designed by designers and original makeup preserved , are among the most sought-after objects in the children’s fashion universe.
Original Game Boy continues to be valued
Nintendo’s iconic handheld console remains valuable.
Models in good condition can be sold for €200 to €1,200 .
The transparent “Play It Loud!” editions and promotional versions, such as the one featuring the Manchester United football team , are among the most coveted.
Sealed cartridges, in some cases, exceed the value of the console.
Masters of the Universe is in high demand
Characters from the first line launched by Mattel, such as He-Man and Skeletor , are priced between €400 and €4,000.
Castle Grayskull , when complete and original, is one of the most prized pieces.
Limited edition secondary figures are even more sought after.
Japanese Tamagotchi has become a rare item
The Japanese toy that simulated a virtual pet gained relic status.
Bandai models, especially commemorative or transparent versions , fetch up to €1,000 .
Devices that still work with the original battery can double in value
Playmates Teenage Mutant Ninja Turtles Are Action Relics
First generation figures, such as Leonardo, Michelangelo and Splinter , range from €400 to €3,000 .
Versions with a “soft head” and original packaging are the most valued.
Loose weapons and accessories also have their own market and are surprisingly pricey.
Micro Machines are enchanting and worth a lot
Galoob mini vehicles, all the rage in the 1980s and 1990s, can cost up to €2,500 for a complete set .
Themed series, such as Star Wars and military lines , are the most popular.
The preserved paintwork and the presence of the original packaging are crucial differences.
Could that toy forgotten at the back of the closet be one of the most valuable in the world? Have you checked yours?.
Source: https://clickpetroleoegas.com.br/voce-pode-estar-sentado-em-uma-fortuna-veja-os-brinquedos-antigos-de-pokemon-ao-nintendo-que-hoje-valem-muito-dinheiro-afch/
