Three exhibitors at this year’s Toy Fair were today awarded prizes by the event’s organising body, the British Toy and Hobby Association, for the design excellence of their stands.
Casdon, Paper Engine and The London Toy Company all scooped awards, presented by the BTHA’s Director General, Roland Earl.
Paper Engine (UL 191) won Best Shell Scheme for the imaginative decoration of their stand, which was adorned with paper vines and featured an intricate 3D cardboard gorilla figure. The scheme was conceptualised by the company’s Creative Director Geff Newland and brought to life by Paper Engine’s team of gifted paper engineers.
The Best Stand for Covid Adaptation, Security and Safety, went to Casdon (E30), who the judges felt had presented a space that was not only colourful and welcoming but also prioritised visitor safety, with an open, airy design that allows guests plenty of room to spread out while viewing the displays, and hand sanitising stations at the entrance/exit.
Finally, The London Toy Company were presented with an award for Best Self-Build Stand. A true ‘wow factor’ scheme, stand B52 features a near life-size model of the driver’s cab of a Tube train (complete with realistic-looking control panel inside), and makes a great backdrop for the company’s selection of colourful toys and gifts. Designed by the company’s co-directors Darren Rickles and Joel Berkowitz, the build involved “two site visits, a lot of trips to the shops, and a LOT of hard labour. We finished at 9.59pm on set-up day, one minute before the 10pm deadline.”
