Multi-branch independent toy retailer Whirligig Toys has been handed the Let Toys Be Toys Good Practice Award of 2018, five years on from its first accolade from the group.
On the fifth anniversary of the launch of the Let Toys Be toys Toys Toymark scheme, the retailer – headquartered in Brighton – has been handed the 2018 badge for good practice for all four of its South England locations.
Whirligig, ran by Peter Allinson, is now the first multi-shop recipient of the award.
In 2013, only a matter of weeks after its opening, Whirligig was mystery shopped and subsequently the group’s first award winner. The accolade even drew the attention of Caroline Lucas, Green MP for Brighton Pavilion who attended to celebrate the occasion.
Since winning the inaugural award, Allinson has gone on to open three other shops in the South of England nad has detailed to ToyNews his plans for further expansion for 2019.
“The award gave us great confidence in the early stages of our business and is now central to how we work,” he told ToyNews.
“Being a part of the Let Toys Be toys campaign has had a really positive impact on our business. It has attracted new customers who follow the campaign, has informed the way we train our team and engage with the customers who visit the shop and has been a great talking point with our customers who have noticed the difference.”
Whirligig is now shortlisted in the Independent Retailer Awards 2018. The winner of the last 25 businesses in the competition will be revealed at a special event held at the House of Commons on November 13th.