DHX Brands, the consumer products arm of DHX Media, is teaming up with Baby Sensory and Toddler Sense to create Teletubbies-themed classes for pre-schoolers.
The new initiative will be available across the UK and was developed by the parenting expert and author Dr Lin Day, in consultation with DHX Brands. The classes are expected to reach an estimated 35,000 pre-schoolers across the week commencing September 24th 2018.
The classes will feature a Teletubbies lesson plan highlighting the developmental benefits of play.
‘We are thrilled to be collaborating on these Teletubbies-themed early learning classes, which have been customised by Dr Day for Baby Sensory and Toddler Sense,” said Charlotte Hill, brand director, DHX Brands. ‘The Teletubbies are hugely popular among pre-school children and Dr Day brings with her a wealth of knowledge on early childhood development.
“We are confident these classes will provide a world of imagination and fun for babies and toddlers, helping them gain important skills while reinforcing the message to parents that playing with their child is vital for future learning.”
Dr Day added: “I love the Teletubbies. They have all the essential principles that appeal to young children, from soft, velvety bodies to happy faces, interesting features, colours and repetitive sounds. The Teletubbies inspire active fun, imaginative play and they have huge learning benefits for babies and toddlers.”
The Teletubbies Baby Sensory and Toddler Sense Tubby Playtime session aim to immerse children in a world of colour, fun and creativity with lesson plans that will take children on a learning journey with the characters. Musical skills, listening, rhythm skills and hand-eye coordination will be kill points of development.
Baby Sensory offers award-winning, sensory rich development classes designed to support parents and babies from birth to 13 months. Toddler Sense is an award-winning programme for kids aged 13 months to five years.