Home / Licensing / Basic Fun named US master toy partner for ITV’s new series, Robozuna

Basic Fun named US master toy partner for ITV’s new series, Robozuna

ITV Studios Global Entertainment has named Basic Fun the US distributor for the upcoming action TV series, Robozuna.

The announcement follows news that Hengxin Shambala Kids has been named as master toy partner for China while Bandai has been handed responsibility as the toy distributor for the UK.

An extensive toy range has now been developed and will initially include a range of battling robots from the show including collectable 2.5” Battle n Stack Combatabots, 5” Battling Feature Robots, Transporter Vehicle Playset, Role Play and 12” Mega Mangle Figurines. The toy line is planned for spring/summer 2019, following the series launch this autumn.

Additional consumer products will roll out from autumn/winter next year.

Robozuna is billed as an ‘action-packed ‘Netflic Original animated series, a co-production between ITV Studios and KidsCave Studios. It follows the adventures of 14 year old Ariston and his robot Mangle who joins a team of robot gladiators called Combatabots, all while fighting to free their nation from the evil Corvus Imperium.

The IP will launch across multiple platforms this autumn, including linear broadcast on CITV and ITV in the UK, SVOD around the globe through Netflix, YouTube Kids with short form content and in apps and gaming in partnership with Kuato Studios.

Steve Green, EVP kids content and distribution at ITVS GE, said: “We are delighted to be working with Basic Fun. They fully understand our content strategy for Robozuna and we couldn’t hope for a better partner to launch toys in North America.”

Stephen Chernin, executive vice president of Basic Fun, added: “We were drawn to Robozuna because of its intriguing storyline, exciting feature-centric products and robust content strategy.

“Reaching kids daily across multiple entertainment touchpoints – from Netflix to YouTube to digital apps, is essential to success in today’s world.”

About Robert Hutchins

Check Also

Mattel, app games and digital IP: “We’ll always be a toy business first”

Mattel’s head of digital Andrew Chan sees a big future in apps and gaming for …