The Toy Association’s Fall Toy Preview has seen a 23 per cent surge in registered retailers compared to the same period last year.
The show organisers are now optimistic that registration numbers will continue to rise as the October 2 to 4 show in Texas draws closer.
42 per cent of those now registered did not attend the 2017 event while numbers of individual buyers and retail reps is tracking 63 per cent up on last year.
President and CEO of The Toy Association has labelled the 2018 event a ‘game changer’, while Tim Knock, director of audience relations at the organisation says ‘it will be the most dynamic and energetic show in recent history.’
He has championed the efforts of an “array of large and small retailers looking to grab market share of toy sales lost by the closure of traditional toy outlets.”
“Retailers are seizing the opportunity to secure their piece of the toy business in their cities and communities. At Fall Toy Preview they will find the most comprehensive gathering of brands with ready-to-preview 2019 lines.”
Event organisers estimate that approximately 300 retail outlets will attend the show, an increase of 65 per cent over last year.
Amazon, Army & Air Force Exchange Service, Barnes & Noble, BJ’s Wholesale, Burlington Stores, GameStop, Hallmark and plenty more have already registered.
“The impressive list of major retailers who recognise the value of Fall Toy Preview and are committed to making it a part of their buying calendar validates that the deal-making done at the show is crucial for their business,” said Knock.