Home / Retail / Smyths Toys to buy Toys R Us in Germany, Austria and Switzerland

Smyths Toys to buy Toys R Us in Germany, Austria and Switzerland

The Irish toy retailer Smyths Toys Superstores has signed a deal to take over Toys R Us in Germany, Austria and Switzerland.

The deal was revealed by the German arm of the insolvent retailer on Saturday.

The family-owned Smyths will acquire 93 shops and four online stores via the planned deal, Toys R Us said in a statement on its German website. Financial details were not disclosed.

Rumours of the move from Smyths Toys emerged late last week but until now, neither Toys R Us or Smyths Toys had confirmed.

Toys R Us said last month it would try and maintain its more profitable locations in Europe and Asia as an on-going business while liquidating its US and UK operations.

The Irish company, Smyths, which runs 110 stores plus websites in Britain and Ireland, plans to take on all the Toys R Us units, staff and management in Germany, Austria and Switzerland.

“We are convinced that multi-channel toy retailing will develop positively and that we can successfully introduce and expand our brand in Europe,” co-founder Tony Smyth said.

The deal is subject to the approval of the US court and relevant authorities. 

About Robert Hutchins

Check Also

Disney Stores celebrate Aladdin UK release with Make-A-Wish partnership

Walt Disney Studios is celebrating the release of its live action adaptation of Aladdin in …