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Asobi to launch Mister Maker craft kits

Asobi has teamed with Creativity International to deliver a new line of Mister Maker craft kits.

The new line will arrive in a range of sizes to suit all budgets – from £1.99 for Mister Maker’s signature craft projects like Wacky Wobblers and Mini Bugs, to the fully-loaded Super Craft Box at £19.99.

All the kits use brightly-coloured, high quality components with strong branding on packaging and display units to underpin the Mister Maker phenomenon, which is the highest-rating morning programme on CBeebies 87% of children aged four to six having seen it.

David Bottomley, Asobi commercial director, said: “We’re delighted to be showcasing this superb range of craft kits. Mister Maker is one of the biggest children’s TV shows in the country, with a sell-out UK live tour and over 250 million channel views on YouTube.

“For parents who are keen for their children to experience creativity from a young age while keeping it fun, simple, clean and easy, the Mister Maker range is very strong and instantly-recognisable.

“Brand awareness of Mister Maker is incredibly high and creates a strong presence at retail. We expect the range of craft kits to be very popular, especially with such attractive price points and retail merchandising support.”

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