Hasbro has created a Wonky Mr Potato Head to help raise awareness of food waste and raise money for surplus food redistribution charity, FareShare.
Working with Asda’s Wonky Veg project, an auction to buy the Wonky Mr Potato Head opens today on eBay. Click here to bid for the item and raise funds for FareShare.
“We’re delighted to be working with Asda to champion FareShare and this fantastic forward-thinking initiative that provides affordable, healthy fruit and veg for families across the UK," said Craig Wilkins, marketing director at Hasbro UK.
"We want to encourage as many people as possible to bid on the Wonky Mr Potato Head to raise as much as possible for this great cause.”
Daniel Nicholls, corporate development officer at FareShare, added: ”At FareShare, we are always happy to give surplus wonky veg a home – it’s the taste, not the shape that counts, and the charities and community groups we support can turn them into delicious meals for people in need.
"We are very grateful that the proceeds from this unique Wonky Mr Potato Head auction will enable us to help those charities feed more people, and we’d encourage people to bid big. Every £1 we raise will mean we can provide enough food to make four meals for vulnerable and hungry men, women and children here in the UK.”
Gemma Bergin, buying manager for toys at Asda, continued: “It’s great to see the appetite for wonky veg has spread to the toy department and we’re thrilled to be working with both Hasbro and FareShare to further support the fight against food waste.
"The reaction from our customers to wonky fruit and veg has been fantastic, so we really hope the Wonky Mr Potato Head gets the same response.”