Potwells Trading has signed a deal to exclusively distribute BoBo Buddies soft toys in the UK.
In just three years, BoBo Buddies has sold 85,500 of its original backpacks, supplied 800 UK retailers and can be found in 16 countries worldwide.
The BoBo team is now looking forward to working with Potwells Trading to strengthen and develop relationships with major and independent retailers across the UK.
“We are thrilled that BoBo Buddies has chosen Potwells Trading," said Nicola Barnett, co-founder of Potwells.
"You only have to look at their products to see the superb design and premium quality. I have always admired the products and I am 100 per cent confident retailers will fall in love with the BoBo Buddies collection at first glance.”
James Roupell, founder of BoBo Buddies, added: “We are very much looking forward to working with Potwells Trading as we introduce BoBo Buddies to even more stores across the UK. We wanted to work with a distributor that shares our passion for high quality, unique children’s products and Potwells Trading fit the bill perfectly.
"We have lots of exciting plans in the pipeline for 2016 and we believe this new distribution deal will provide the ultimate support.”