The Genius of Play will be at Play Fair next month, where the company’s new spokesperson will be on hand to meet and greet attendees.
Headed up by the Toy Industry Association (TIA), guests at Play Fair are invited to meet Meredith Sinclair, who is a monhtly columnist for Chicago Parent Magazine and the creator of website MeredithPlays.com.
Sinclair will be at the show to discuss The Genius of Play movement, in raising happier and healthier kids.
Anna Yudina, director of marketing communications at the TIA, said: "The Genius of Play is excited to be sharing the magic of play and how important it is in the lives of kids at the inaugural Play Fair.
“The meet and greet with Meredith will be a great addition to Play Fair. Special activities and surprises will be presented at the Genius of Play booth, where parents and kids can learn about the developmental benefits of play and get fun play ideas to take home with them."