An independent doll line has taken off in Nigeria, making up 10 to 15 per cent of the country’s toy sales.
Taofick Okoya created the Queens of Africa doll range when he couldn’t find a black doll on the market for his neice.
Since then, he has created two lines and is selling 6,000 to 9,000 Queens of Africa dolls a month.
"Usually the black dolls are so dark, I don’t buy them because they look nothing like me," Okoya told Elle.
"I think that if they had maybe a better variety of black dolls with different colours like yours, that would be a lot better. No two black people are the same colour: some have darker and some have lighter pigments. Like many other African Americans, I have never found a doll that really fits me ’till now."
Each doll in the range represents a different African tribe and outside of Nigeria, Okoya has found demand for the dolls in America, Brazil, Europe, the Ivory Coast, and South Africa.
"My mission is to make the Queens of Africa a symbol of hope, trust, and confidence by promoting African history, culture, and fashion," added Okoya.
"We are hoping to release songs with positive lyrics, a TV series with encouraging storylines, and to get the dolls on all major shelves around the world."