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Venture unites the complementary product ranges and management skills of both IMC Toys and Rubie’s to form one trading base.

IMC Toys and Rubie’s launch joint Italian venture

IMC Toys and Rubie’s have revealed the incorporation of its new Italian companies, IMC Italia srl and Rubie’s Italia srl.

This joint venture follows the success of similar arrangements in other European markets, bringing together the complementary product ranges and management skills of both IMC Toys and Rubie’s to form one trading base.

‘Italy is a key growth market for both companies following a period of solid sales through established distributor networks of their various products,’ read a statement from both companies.

Andrea Signorelli has been appointed country manager for the new operation.

Signorelli has recently been involved with the successful development of the Famosa business in Italy and has overseen substantial growth in difficult market conditions.

Reporting to him as sales director for the Rubie’s business is Paolo Sarti, who has worked with Rubie’s since 1998 and been responsible for building sales to the current successful levels.

For IMC, the sales director will be Stefano Galli. Galli has experience of more than 11 years in the toy market in Italy, at companies like Fantastiko, Simba Toys and Selegiochi.

The new business is based in Caronno Pertusella (Varese), close to Milan and will start operating shortly.

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