DHX Media has appointed UK toy company Character Options as global master toy partner for the new series of Teletubbies.
The deal was completed by DHX Brands, the company’s dedicated brand and consumer products arm.
Character Options will launch a Teletubbies product range at retail in the UK in 2016, with other territories to follow. Core categories will be plush, plastics and bath toys.
The new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and will feature the same characters but will boast a ‘refreshed, contemporary look.’
“Teletubbies is one of the most recognisable pre-school brands globally which we believe represents a remarkable consumer products opportunity," said DHX Brands EVP Peter Byrne.
"We’re very excited to be partnering with Character Options, who have an incredible track record in building and nurturing pre-school brands for the long term.”
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